Growth · Campaigns · Performance
Meta Ads·Google Ads·Performance Marketing
I help businesses turn paid media into a clearer path to growth. Focused campaigns. Reliable measurement. Continuous improvement.
Independent specialist · Available internationally
Selected project results, not universal performance guarantees.
Six projects across Meta Ads and Google Ads. Each result comes with the screenshot behind it and the context that matters.
Healthcare · KSA
Campaigns organized by specialty and city, with measurement aligned to each objective.
SAR 7.26 per recorded conversion · July 1 to 25, 2026 · SAR 5,906.11 spend
Recorded conversions are not necessarily confirmed patient bookings.
Healthcare · KSA
Lead campaigns on Facebook and Instagram that bring patients into a chat with the clinic, at under SAR 4 per lead.
SAR 3.72 to 3.83 per lead · June 1 to 22, 2026 · SAR 2,281 spend
Each lead is a new patient enquiry by chat, not yet a confirmed booking.
Travel-bag store · KSA
Focused search campaigns and a clearer journey from product page to checkout.
SAR 103.7K store sales · February 3 to March 5, 2026 · SAR 11.8K Google Ads spend (February 1 to March 24)
Store orders come from all channels, with Google Search as the main paid channel.
Online store · Norway
Purchase-focused Facebook and Instagram campaigns for a store in Norway.
≈NOK 47,000 spend · July 1 to October 15, 2026 · best campaign: 69 purchases at NOK 216.95
Purchases are attributed by Meta Ads and are not net profit.
Online store · KSA
Conversion campaigns for an online store, measured by website purchases.
SAR 120.75 per purchase · January 1 to April 21, 2026 · SAR 19,682.11 spend
Cost per purchase is not profit. Order value varies by product.
Two service accounts
Lead campaigns across two accounts, averaging under $1 per lead.
Two accounts · ≈$3,560 spend · September 1 to October 15, 2026 · from $0.31 per lead
Each lead is a new enquiry by chat, not yet a sale.
Every account starts with clean tracking: GA4 e-commerce events, Google Tag Manager, Meta Pixel and Conversions API. Then the ad platforms get checked against what the store actually recorded.
Open full size5.6K add-to-carts, 1.1K checkouts, 180 purchases and SAR 86K revenue, tracked as GA4 e-commerce events for one store.
Open full sizeUsers and sessions by channel, with Google Ads campaigns reported side by side in GA4. 91K users over four weeks.
Open full sizeGoogle Ads purchase value for the travel-bag store was checked against Salla sales and orders. Google was over-counting, so reporting moved to the store's real orders.
Client names, campaign names and account details are blurred to protect each client.
Campaigns on Facebook and Instagram built around your offer, your audience and your business goals. From the first creative test to the next informed decision.
Explore the serviceGoogle campaigns that connect search intent with a relevant offer. Search, Shopping, Performance Max and app acquisition, selected around what your business actually needs.
Explore the serviceGA4 · GTM · Meta Pixel · Conversions API · Firebase
A considered process. A clear next step.
Review structure, funnel, economics and measurement reliability.
Launch focused campaigns and accurate tracking aligned with business goals.
Test creative, audience signals, search intent and landing experiences.
Improve based on real conversion quality, not vanity metrics.
I’m Saif Shorfa, an independent paid media specialist working with businesses in Saudi Arabia and the GCC. I bring campaign execution and measurement together, so you can understand what your advertising is doing, and decide what comes next. My next focus is collaborating with businesses in Europe.
Tell me about your business, the campaigns you’re running and what you want to improve. Let’s find a practical starting point.
